A music streaming service was looking to improve subscriber retention. Using RFM Live, he identified low-recency users (those who hadn't used the service in a long time) and offered them free trials. This strategy helped reactivate many users and increase long-term retention.
A restaurant chain wanted to personalize its offerings to attract more customers. Thanks to RFM En Direct, she created customer segments based on their frequency habits and amount spent. Regular customers received special offers for free meals or discounts, while new customers received introductory offers. This approach has led to an increase in bookings and customer satisfaction.
A small home delivery company of organic products wanted to expand its customer base. Using RFM En Direct, it identified customer segments similar to its existing high-potential customers. By targeting these segments with special offers and discounts, it was able to attract new customers and quickly expand its customer base.